Bornintoanoligarchfamily,youngGrigoryissocaughtupinhispamperedlifestylehethinksheisabovethelaw.Whenhegoestoofarwithhisescapadesandfacesajailsentence,hisfathertakesradicalmeasures.Withthehelpofhisold-timefriend,apsychologist,hecomesupwithaplanto'rehabilitate'hisunrulyson.Theyfindanabandonedvillageandreconstructit,19thcenturystyle.Soonafterthat,Grigorygetsintoanarranged,make-believecaraccident,and"goesbackintime".Andso,asophisticatedpsychologicalexperimentbegins,whereaspoiledrichkidgets'reincarnated'asaserfwholivesinabarnonhismaster'sestate.AllthepeoplehemeetstherearehiredactorswhosejobistoimpactGrigory'spersonalityinsuchawayastoturnhislifearound.Therearehiddensurveillancecamerashiddenineverycornerofthe'estate',andateamofpsychologistswatchesGrigory'severymove.Hewillhavetolearnhowtocommunicateproperlywithpeople,toappreciatelife'ssimplepleasures,andtodohonestwork.Hewilldiscoverhistrueselfandfindtruelove.